The Greenfield Group is dedicated towards a new form of green marketing. Normally green marketing refers to promoting a company that sells or offers environmental products. We, on the other hand, can promote any business and will help them set off their carbon footprint.
While most marketing firms do not offer such a service, we will actually make sure the Earth is cleaner after using our services than before.
The most obvious way we can complete this is by being a member of 1% for the Planet. You can learn more about their company here: 1% for the Planet. We have dedicated ourselves to donating AT LEAST 1% of our profits to environmental causes. In 2012 we were actually successful in donating over 3% of total revenues, not including all of the recycling and reusing programs we engaged in.
The Greenfield Group is a proud 1% for the Planet Member
If a company were to use our services for hotel key cards, they would still not need to worry about adding a carbon footprint. These hotels would be using plastic cards regardless, and we offer a way to reuse all of the cards after the black mag stripe becomes useless: Guitar Picks. Check out Picks for the Planet for more information about how we turn one plastic card into 5 guitar picks for Guitars in the Classroom.
Guitars in the Classroom envisions a future in which classroom teachers capably and creatively integrate music .
Another green marketing service we offer has to do with Facebook “Likes”. If you would like to gain a following of real Facebook users to help drive up traffic and make your company look more professional, we can offer 1 real person “like” for $1. This also includes someone from The Greenfield Group team picking up one pound of trash. This means that if you were to want 1000 real Facebook users following your company, it would cost $1000 and result in 1000 pounds of trash being picked up across the nation.
While The Greenfield Group is the one partaking in these exercises, your company can promote these green initiatives. Without your effort, less would be donated to causes, more plastic will be in landfills, and more litter would remain on the streets. With your help and The Greenfield Group’s green marketing efforts, there is no telling where this could go.
Author: Sean Aranda
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